Fix your sales engine before you hire the wrong team
A focused sales audit for founder-led businesses that want to scale without wasting money on hires, tools, or broken processes.
Growth is stalling – and you’re not sure why
✖ Sales still depends on the founder.
✖ Your CRM is messy or underused.
✖ Junior hires aren’t performing.
✖ Pipeline is inconsistent or unpredictable.Most businesses don’t have a sales problem. They have a sales system problem.
The Sales Engine Audit
A fast, structured diagnostic that shows exactly what’s working, what’s slowing you down, and what to fix first
✓ Clear view of your current sales performance
✓ Identifies bottlenecks and inefficiencies
✓ Prioritised actions to improve results fast
Who it's for
Built for growing businesses
Are you a founder-led SMEs building a sales function?
A company preparing to hire salespeople?
Not ready for a full-time sales director?
Need to build efficiency with practical AI use in sales?
Here's what we look at
Sales Direction
Goals, ICP, positioning
Sales Process
Stages, qualification, close
CRM & Data
Structure, reporting, usage
Pipeline Generation
Prospecting and consistency
Team Enablement
Messaging, onboarding
Scale Readiness
Hiring and AI opportunities
What you receive in 5–7 days
✓ Concise audit deck
✓ 6-pillar sales scorecard
✓ Clear findings (what’s working vs. what’s not)
✓ Prioritised action plan
✓ 30 / 60 / 90-day roadmap
✓ Live walkthrough session
Why now?
Why businesses do this first
Businesses use us to remove friction and wasted effort. We help avoid expensive hiring mistakes and build a scalable sales foundation.
And we can help you use AI in ways that actually improve output.
Simple, fast, focused
Here's how The Sales Audit works.
1. Intro call + kickoff
2. Stakeholder interviews
3. Review of CRM, process, workflows
4. Audit + scoring
5. Walkthrough + action plan
Fixed scope. No surprises
£500 one-off
Includes full audit, scorecard and roadmap, plus a live presentation.No obligation to continue – implement yourself or get further support.
Before you hire, fix the system
If your business wants to grow sales but isn’t ready for a full-time sales leader, this gives you the clarity and structure to scale with confidence.
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