Strengthen your sales foundation so growth feels effortless
A focused sales audit for businesses that want to scale without wasting money on the wrong hires, tools and processes.
Growth is stalling – and you want to find out why
✖ Sales results still depend on one or two people?
✖ CRM messy or underused?
✖ Sales hires missing targets?
✖ Pipeline inconsistent or unpredictable?
✖ Not sure why growth has slowed?Most businesses don’t have a sales problem. They have a sales system problem.
The Sales Engine Audit
A fast, structured diagnostic that shows exactly what’s working, what’s slowing you down, and what to fix first
✓ Clear view of your current sales performance
✓ Identifies bottlenecks and inefficiencies
✓ Prioritised actions to improve results fast
Who it's for
Built for founders, owners and sales leaders
The Sales Engine Audit is a strong fit if you're still carrying the sales weight, your pipeline feels like luck, not process, your CRM isn't trusted or you're about to scale and want it right.
Crucially, I work with leaders who want to use AI and tech to improve results, not just add complexity.
Simple, fast, focused
Here's how The Sales Engine Audit works.
1. Free discovery call
We align on your growth goals, commercial bottlenecks, and current priorities.
2. Deep dive
I audit your sales process, tech stack (CRM, prospecting tools, social), pipeline health and workflows.
3. Playback
You receive clear findings, a 6 pillar scorecard and a prioritised roadmap. In a live session, I'll show you exactly what's working, where improvements could be made and how to build for the AI environment of the future.
What you receive
Everything you need to stop guessing and start improving with a clear, evidence-led plan.✓ Audit deck: your current state vs. growth potential
✓ 6-pillar sales scorecard: a snapshot of your sales health
✓ Tech and AI assessment: practical clarity on what works, what doesn't and what's just noise.
✓ Prioritised action plan: a clear path to fixing your most expensive bottleneck
✓ 30 / 60 / 90-day roadmap: your immediate next steps
✓ Live walkthrough session: sense-check priorities and ask questions
Why now?
Why businesses do this first
Businesses use me to remove friction and wasted effort. I help avoid expensive hiring mistakes and build a scalable sales foundation.And I can help you use AI in ways that actually improve output. Whether that’s automating prospecting research or building AI-assisted outbound sequences, I’ll show you what’s worth your time and what isn’t.
Fixed scope. No surprises
£599 one-off
Includes full audit, scorecard and roadmap, plus a live presentation.Implement the recommendations yourself or get further support.
Sales Engine Audit outcomes
Scale without guesswork. Here's what the audit helps you unlock
Strategic clarity
Know exactly which fixes you can handle in-house, where to lean on your existing team, and where you genuinely need external expertise to break through.
Predictable pipeline
Move beyond ad-hoc efforts to modern outbound and social-selling flows that actually convert.
Tech that drives revenue
Stop leaking budget into hype-driven AI and CRM tools. Deploy only the systems that pay for themselves.
Faster quota attainment
Replace broken hiring cycles with a repeatable ramp process that slashes overheads and gets reps hitting targets sooner.
Trust in your numbers
Eliminate pipeline surprises with clean data, faster deal velocity, and forecasts you can actually build a business on.
Increased revenue per head
Sync your marketing and sales efforts so that leads convert at the highest possible efficiency.
Before you hire, fix the system
If your business wants to grow sales but isn’t ready for a full-time sales leader, this gives you the clarity and structure to scale with confidence.
About me
I’m Chris Paton, founder of Clear Path Sales. After 20 years building sales engines at American Express, Expedia and across travel SaaS and AI - often from scratch, often without a playbook - I know exactly what breaks and why.I've been the person who inherited an empty pipeline and had to build everything from nothing. I've implemented CRMs, built outbound strategies, created sales playbooks, trained salespeople and opened new markets across EMEA. I've done it in startups, in scale-ups and in global enterprise environments.What I've learned is that most sales problems aren't really sales problems. They're infrastructure problems. Process problems. Clarity problems. The pipeline isn't weak because the team can't sell. It's weak because nobody built the engine in the first place.That's what I fix.